August 15, 2025
HARTFORD, Connecticut – Gino Marcello, president and founder of Sleep City, a family-owned mattress retailer founded in 1997 in Rochester, New York, said his decision to add Gold Bond two-sided mattresses to his three showroom floors did more than boost sales, it “saved our business.”
What began as a niche offering for the retailer now accounts for more than half of Sleep City’s mattress sales and it’s a category that continues to grow.
“Since the introduction of the model on our floors nearly five years ago, Gold Bond’s two-sided mattresses have accounted for nearly 60 percent of our overall sales. It has been a game changer adding them to our floor and it has candidly saved our business,” said Marcello. “We get a lot of customers through our doors that are frustrated by their last mattress not even lasting five years, and when we show them the longer-lasting, two-sided options, they get it immediately.”
According to Marcello, Gold Bond’s two-sided mattresses are longer-lasting thanks to high coil counts and the quality raw materials used in their construction. The two-sided story resonates not only older shoppers who remember the durability of two-sided mattresses owned by their parents and grandparents, but also younger consumers looking for smarter, more sustainable options. “The new generation of shoppers are seeking long-term savings, and they care about reducing waste, which is why two-sided mattresses appeal to them,” Marcello said.
With nearly one dozen Gold Bond two-sided mattresses on the floor, top-selling models at Sleep City include Gold Bond’s Buckingham, Venice and Kensington models. The mattresses combine long-lasting support with comfort features that today’s consumers expect, and range from $599 to $2,500, with options in firm, plush and pillowtop comfort levels.
“Now more than ever, consumers are searching for real value,” said Bob Naboicheck, CEO of Gold Bond. “Sleep City is the only retailer in Rochester that carries two-sided mattresses, and while business is soft for a lot of independent retailers across the country this summer, they are standing out among major players in their marketplace—enjoying repeat and referral business because they are heavily promoting a brand they can stand behind, with a unique story that is exclusive to them. It is a privilege for us to work with the Gino and the Sleep City team and we are excited to continue to share their story.”
Founded in 1899, Gold Bond Mattress is one of America’s oldest and largest family- owned and operated mattress manufacturers. For more than 125 years, the company has proudly handcrafted mattresses, specialty sleep products, and futons in the USA using only American- made materials. With a legacy built on old-world craftsmanship, innovative design, and unwavering family values, Gold Bond is now in its fourth generation of leadership. Its products—trusted for their durability, comfort, and quality—are available in 40 states, five countries, and found in some of the finest hotels and retailers across the country. For more information, visit www.goldbondmattress.com.